British Airways has launched a new iPad version of its mobile travel
app, with extra features including a 3D globe for flight searches.
Users can create a viewing plan for the in-flight entertainment on
their flight, by dragging and dropping for the menu of available TV
shows, movies and music.
The interactive 3D globe allows travellers to search and book
flights, and boarding passes can be downloaded “with a bar code produced
in each of the iPad’s four corners, for ease of use at the gate”.
Commenting on the launch of the new iPad app, Sara Dunham, BA’s head of marketing retail and direct channels said:










