Turkish Airlines has signed a global sponsorship deal to
become the ‘official airline partner’ of UEFA Euro 2016, the first
carrier to partner with the tournament in its 55-year history.
Turkish
Airlines is the national flag carrier airline of Turkey, headquartered
at the Turkish Airlines General Management Building on the grounds of
Atatürk Airport in Yeşilköy, Bakırköy, Istanbul.
Under the deal Turkish Airlines will develop a range of exclusive
offers and social media campaigns such as special charter rates for
teams travelling to France.
M. İlker Aycı, board chairman of Turkish Airlines said: “The
partnership with UEFA Euro 2016 is the perfect opportunity to celebrate
the very best in European football with fans from all over the world. We
very much look forward to the competition and look forward to
supporting the Turkish team, and the rest of the competing nations
throughout the tournament.”
The
2016 UEFA European Championship, commonly referred to as UEFA Euro 2016
or simply Euro 2016, will be the 15th edition of the UEFA European
Championship, the quadrennial international men’s football championship
of Europe organized by UEFA.
Guy-Laurent Epstein, marketing director of UEFA Events SA, added: “We
are excited to welcome Turkish Airlines on board for UEFA Euro 2016. As
Europe’s leading airline they will be able to capitalise on the
platform the newly expanded tournament offers, to build on their current
success.”
The airline will also rebrand its aircraft with Euro 2016 visuals
with prominent branding also on display at stadiums throughout the
tournament.
