Emirates has revamped its corporate loyalty programme, Emirates
Business Rewards, to provide greater value and added features for
customers.
The new programme has been simplified and made more competitive to
allow for easier redemptions and upgrades even on last minute bookings.
One of the biggest features in the newly improved programme is the
ability to use Business Rewards Points to book any commercially
available seat at any time giving members cash-like convenience.
Emirates is the first and only airline in the region to offer such flexibility as part of its corporate loyalty programme – improving cost-effectiveness for business travel.
Emirates recently commissioned an independent survey on the
perception and habits of over 800 business travellers and decision
makers of business travel in the UAE.
The key findings reiterate the need for cost effectiveness and
flexibility in corporate travel, which resonates with the new features
of Emirates Business Rewards. According to the survey, the top three
factors considered for airline selection were fare (30 per cent), flight
timings (26 per cent), and value for money (23 per cent).
SOURCE:-guardian.ng