British Airways has added Apple Pay to its iPhone app, allowing
customers to store payment card details and pay for flights “with just
the swipe of the finger”.
The payment option is available for purchases made using UK billed
cards, for British Airways flights departing UK airports, although BA
intends to roll it out to include customers departing other airports
flying to the UK “over the coming months”.
The carrier has also added a new upgrade offers feature to its app
for both Apple and Android users, enabling customers to take advantage
of promotional upgrade offers directly through their smartphone.
Commenting on the news Sara Dunham, British Airways’ head of marketing and direct, said:
“Adding Apple Pay to the British Airways app means more than ever
customers can take control of their booking and travel experience.
“Apple Pay gives customers the simplicity and flexibility to pay how
they want with absolute peace of mind and it also puts Apple and Android
smartphone users in the best position possible to take advantage of any
promotional upgrade offers.
“These new features are proof of our continuing investment to
innovate in digital and online to make the British Airways app, and
ba.com, the best mobile booking tools for our customers on the go.”
Recent additions to the British Airways app include the ability to view up to eight boarding passes on one phone, providing they passengers are travelling together under one booking reference.
BA is also in the process of beta testing new technology on its
ba.com website, “to deliver an even smoother and simpler booking
experience, and make it seamless to use whether on a computer, tablet or
smartphone”.
