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Friday, October 24, 2014

‘Our goal is to be the world’s best airline’ – Oduntan

 Mrs. Wuraola Oduntan, GM Etihad Airways Nigeria
Mrs. Wuraola Oduntan,
Etihad Airways’ newly appointed General Manager for Nigeria, Mrs. Wuraola Oduntan in this interview with FLYNAIJA, speaks on her passion and drive for the aviation industry as well as her roles and expectations with the airline. 

Tell us about Etihad Airways and also highlight what makes the airline different from others.
Etihad Airways was launched in 2003 and today employs around 21,000 staff from more than 140 different nationalities. It currently operates a fleet of 102 aircraft to 108 destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. In its ten-year existence it has created a brand and a service offering that is the envy of the industry.  Mandated by its shareholders to be the ‘best in class’, it has worked from the ground up in redefining industry standards in customer service, drawing inspiration from the very best five-star hospitality organisations around the world. This holistic approach to quality and service has led to Etihad Airways being awarded the ‘World’s leading Airline’ at the World Travel Awards for the last five years. The airline has strong management and we are all very clear on the vision to continue to be the best. For me, there is nothing more rewarding than knowing that I am a part of that team, and have a vital role to play in the organisation’s continued progress and success.
What are your duties at Etihad Airways and how do you intend to carry out these roles?
My primary focus will be on ensuring that the presence of Etihad Airways continues to be promoted and enhanced across Nigeria and the West Africa region. This is a very people-orientated business – and I and my team regularly meet with our many corporate clients and travel agents who regularly fly or do business with Etihad Airways, to ensure that they are informed of the latest marketing activities, incentives and product enhancements available to them here and across our network.

 What are your personal and professional challenges?
Obviously there are some challenges with my new position – but I have always been very determined, and believe that perseverance pays off.  I suppose if I had a mantra, it would be to always remember that the customer must come first. On a personal front, I am very proud of my achievements and look forward to encouraging other women and girls who have aspirations of developing a career in aviation.
 What is new with Etihad Airways?
We have just unveiled ‘The Residence by Etihad™’ – best described as the world’s most luxurious living space in the air. Available for the first time on our first Airbus A380 aircraft when they arrive later this year, ‘The Residence’ includes a selection of lavish services designed to provide guests with optimum comfort in the air. It is located in our breath-taking and completely new forward upper-deck cabin, which can be shared by two guests travelling together.  The cabin features a living room, separate double bedroom and en-suite shower room, and guests are attended to by a personal butler. The A380’s also incorporate our new revolutionary First Apartments, which comprise separate reclining lounge seat and full-length bed, as well as a chilled mini-bar, personal vanity unit and wardrobe.  On the B787, our newly-enhanced First Suites boast many other new features including a chilled mini-bar.
We will also be introducing the next-generation Etihad Airways Business Studio which offers the highest levels of innovation, style, and comfort to our guests travelling in business class.
And to make things more relaxing for our guests travelling in economy, we are rolling out our new Economy Smart Seat, which is customised with a unique ‘fixed wing’ headrest, offering greater levels of comfort and privacy.
On both fleets we are introducing the latest Panasonic eX3 entertainment system with high definition screens across all cabins. The system has video touchscreen handsets, offering an additional screen so that guests can play games or view the moving map, while watching a movie.  The eX3 delivers an improved gaming experience and allows us to provide our guests with more than 750 hours of on-demand entertainment.  Noise cancelling headsets have been introduced across all cabins, with built-in magnetic audio jacks to ensure the best sound quality.
In addition, the A380 aircraft has a full mobile and Wi-Fi service while the B787 is equipped with Wi-Fi.
Where do you see Etihad Airways in the next five years?
Quite simply, our goal is to be the world’s best airline. If we are to achieve this, we must continue to focus on understanding our customers’ needs by pioneering new products and services and enhancing our network – ensuring that our guests are provided with an outstanding travel experience at every touch point, both on the ground and in the air.  Our current fleet consists of over 100 aircraft – and we have more than 210 new aircraft on firm order scheduled for delivery before 2025. We have already expanded our global route network to 108 destinations, and we will continue to introduce new destinations as the opportunities arise.
 Last year we flew over 11.5 million passengers – and just recently announced a new company record, where we carried over 180,000 passengers over a four-day period in August. Our target is to fly 25 million people a year by 2015. So, as you can see, we are making some strong progress. However, much more still remains to be done – and I am looking forward to playing my part in supporting the company in achieving its goal.
 What has the experience been in the time Etihad Airways has operated in Nigeria?
Etihad Airways’ performance in Nigeria has gone from strength to strength following the launch of our service between Lagos and Abu Dhabi in 2012. Our fast growing global route network has been very popular with the large numbers of international traders and members of the business community. They regularly fly between West Africa and the United Arab Emirates, and onwards to the major cities in North and Southeast Asia and the Indian Subcontinent. In 2013 we expanded our operation to a daily service to meet this demand. This is a very exciting time to be at Etihad Airways.

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