Etihad Airways has launched a new range of business class amenity kits. The carrier has teamed up with Luxe City
Guides to create six limited edition bags, each containing Scaramouche +
Fandango products.
The designs are inspired by six
destinations — Abu Dhabi, London, Madrid, Los Angeles, Sydney and Hong
Kong — and each comes with a corresponding city guide. More cities and
designs are due to follow, Etihad said.
The kit contains facial moisturiser, a
honey and shea butter lip balm, a sleep pack containing socks and
eyemask, a care pack containing cotton pads and earbuds, a dental pack
and earplugs.
Calum Laming, Etihad’s vice president of
guest experience, said: “The introduction of these kits is not about
providing brand names to our business class guests. It is about
intelligent design, functionality and providing them with products which
are attractive, natural, useful and re-usable.”