Dana Air has announced that it would
partner with Vlisco, the manufacturer of premium Dutch wax fabrics,
popularly called Hollandais to mark the International Women’s Day
celebration.
The airline also plans to give out gifts to some women aboard its
flights on that day and Vlisco premium brands would be part of the gifts
lucky women who travel with the airline would get.
According to the Accountable Manager of Dana Air, Mr. Obi Mbanuzuo,
Dana Air is proud to partner Vlisco to celebrate and compensate its
female guests on the auspicious occasion of the International Women’s
Day coming up on March 8, 2016.
Obi, while stating that there is no better day to show commitment to
its female guests, said the airline would always partner worthy
initiatives that would encourage women in their areas of endeavour and
celebrate them as the pillars of the family and by extension the
country.
The Marketing Manager of Vlisco Nigeria Limited, Mrs. Adaeze Alilonu,
who spoke on the partnership with Dana Air, said: “We are partnering
with Dana Air to celebrate and reward our women for their continuous
extraordinary role in building our communities and the nation, as we
have done consistently in the past four years with our Vliscowomen’s
month award. This year, we want to celebrate even more women”.
Speaking also, the Managing Director, Great Measures Media Network
Limited, Charles Imuzeze said all women flying Dana Air during specific
hours would get a package from Vlisco on that day, but female business
class passengers would get something special.
”This is a partnership between two women-friendly brands. The
partnership with Dana Air is borne out of our desire to relate with an
airline that has shown some level of commitment and good customer
service to women’’.
SOURCE: MARKETINGWORLDMAG.COM
